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NIKE(RED) “Lace Up, Save Lives” Campaign



NIKE(RED)
“Lace Up, Save Lives” Campaign





From Didier Drogba to Maria Sharapova to Kobe Bryant; some of the world’s leading athletes have joined forces in the global fight against AIDS/HIV in Africa. In a project initiated and supported by Nike, the (RED) lace campaign hopes to raise money for the fight against AIDS/HIV through the sale proceeds of red laces. Check out this video to see the various uses the sports stars have come up with for theirs.
by jnksystem | 2010-02-01 21:39 | Entertainment
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