Y-3 | 2010 Spring/Summer Film featuring Zinedine Zidane
Film featuring Zinedine Zidane
Y-3’s Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3’s collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 2010 FIFA World Cup(tm), the campaign celebrates an icon of sports heritage: the team portrait. Filmed & edited by Theo Stanley, styled by Nicola Formichetti and art directed by Doug Lloyd of Lloyd & Co, the film was shot on location in a stark urban setting, with models representing the eight soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia.