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New Era x Supreme × Loro Piana



New Era x Supreme × Loro Piana


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Collaboration isn’t merely just about co-branding or marketing. In fact, a collaborative project often leads to new design concepts and risk taking gestures. Best of all, these efforts will most likely benefit consumers at the design’s completion. Following its Box Logo 59FIFTY Fitted Cap in Harris Tweed last winter, Supreme and New Era are pushing the envelopes once again with the help of Loro Piana. While unfamiliar in the sportswear or street wear scenes, the fabled Italian mill been the go-to source of high fashion for decades. Established in 1924 and currently manage by the family’s 6th generation, Loro Piana is prized all over the world for its exquisite wool, cashmere, and vicuna fabrics. So finely spun, their densities repel water, snow, and wind, without undermining the materials’ natural properties.

Available in 6 colorways of Heather Grey, Sable, Green, Black, Navy, and Red, the New Era x Supreme – Box Logo 59FIFTY Fitted Cap with Loro Piana Doeskin Wool is now for sale at all Supreme retail locations and online store.


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by jnksystem | 2011-09-02 15:37 | ×_×
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